Formula 1 in Schools: World Finals Promo

Formula 1 in Schools is a global competition in which students design, build and race miniature Formula 1 cars. In 2024 the world finals were held in Saudi Arabia for the first time, with four Saudi teams competing.

Ithra’s marketing team, working with Aramco, asked us to create the official F1 in Schools promo. We filmed the students in several cities and blended the footage with frame-by-frame, hand-drawn anime that our animation team spent nearly a month creating.

We worked hand in hand with Ithra’s team throughout. As motorsport fans ourselves, it was a true passion project.