Date
March, 2026
Client
Breef Sandwich/REDF
Category
Film
Location
Riyadh
- about the project
An Eid Message from the REDF Chief Executive
Breef Sandwich brought us in to film the Eid message from the chief executive of REDF, recorded ahead of Eid and published online.
A message like this is one person, one camera position and very little room to hide. It has to sound warm rather than corporate, and the way to get there is to keep the room calm and the setup simple so the speaker can concentrate on what they are saying.
We filmed it well before the date, so the edit, the captions and the approvals all had time to happen before it needed to go out. Seasonal films come unstuck when they are left until the week of the occasion.
