2D animation in Saudi Arabia is usually commissioned for one of two reasons: the thing being explained is invisible, or filming it would be impossible. A financial product, a process inside a machine, a service with no physical form.
We have made a lot of these, including a long run of animations for Saudi EXIM Bank, brought in by the agency Breef Sandwich, and the pattern is always the same.
The script carries it, not the artwork
A beautiful animation explaining the wrong thing is wasted money. We lock the script first, read it aloud against a stopwatch, and only then start drawing. Changing a sentence is cheap. Changing an animated sequence is not.
Arabic and English
If you need both, plan it from the start. Text on screen, reading direction and voiceover timing all change, and retrofitting a second language into a finished animation costs more than building for it from the beginning.
Style, and sticking to it
We agree a look with frames before any animating happens, because style changes halfway through are the single most expensive thing that can happen to an animation project.
Length
Ninety seconds is usually plenty. Anything over two minutes needs a very good reason, and most briefs that ask for three minutes are really two ideas that should be two films.
What 2D animation in Saudi Arabia usually explains
Financial products, government services, apps and internal processes. The brief is nearly always the same underneath: something real that nobody can actually see, which no amount of camera work will help with.
“Changing a sentence is cheap. Changing an animated sequence is not.”
Stock Stop
Animation is one of the ways Stock Stop supports teams in London and across the United Kingdom, and in Riyadh and across Saudi Arabia. See our animation and motion graphics service. Tell us what needs explaining, and we will come back with a plan.
Tell us what you need and we will come back with a plan.
